Monday, June 05, 2017

Nike Cortez 45th Anniversary + Gigi Hadid

Originally launched in 1972 as a running style, the Nike Cortez has enjoyed a long run as a lifestyle sneaker, particularly in Southern California. Making the location of the 45th-anniversary event at the Grove in Los Angeles California an obvious choice. I had the opportunity to attend the athletic brand's celebration for the Cortez sneakers hosted by none other than the face of the latest Cortez campaign Bella Hadid.

The Nike staple is synonymous with authentic urban street style. Also, the "OG" Nike Cortez as the shoe is fondly referred to has a history of impacting pop culture and the fashion industry. From Tom Hanks iconic performance as Forrest Gump who ran straight into our hearts in none other the iconic Nike Cortez because "for no particular reason he decided to go for a little run." To Farrah Fawcett who was able to strike the perfect balance as America's sweetheart in The quintessential '70s photo — big hair, tiny skateboard, bellbottoms, Nike Cortez.  
Photo: Courtesy of Nike

Bella Hadid hosted the event participating in a fashion Q & A. Guests were then invited to shop, while swaying to the beats provided by the DJ and enjoying lite bites, and personalized fashion illustrations by the talented Jamie Lee Reardin. The highlight of the event was the Nike ID –personalization station that allows sneakerheads and trendsetters to customize shoes in various fabrications, colors and personalized embossing for starters. 

Photo: Courtesy of Nike
Photo: Courtesy of Nike

A special thank you to the Nike family for including me in in the Cortez celebration. If you've been contemplating a new pair of lifestyle sneakers, the  Nike Cortez sneakers are a stylish way to put your best foot forward so basically just do it!

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Xo Miss Erin

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