I almost wanted to title this post the aftermath... almost.
So it happened #PinkSunday aka the day that the highly anticipated Lilly for Target collection was released. I have discussed designer collaborations previously and pretty recently when the Altuzarra for Target collaboration was released. However, when the announcement was made that the famed resort & lifestyle brand Lily Pulitzer was to partner with Target the responses were varied. From sheer excitement and anticipation to the other end of the spectrum. I personally was in a sorority and own only a few Lily pieces that I have picked up over the years. My boyfriends response was my favorite "I don't even know who Lily is but I know I'll be at Target".
Well he was right he was at Target along with well lets just say a few eager Lilly fans. I personally love designer collaborations as they can result in further exposure for brands and potentially remit unique items that the designer may not traditionally make. I love my Tracy Reese dessert plates and my Tory Burch drink thermos via the Nemian Marcus for Target collaboration a few years back. With the good comes the "bad" as the collaborations are only for a limited time and in limited quantities. As a result shoppers can be well enthusiastic but hey what can I say I enjoy a challenge. This collaboration made a headlines in USA Today, CNN and even Time to name a few. In the spirit of all things Lilly for Target I've compiled a few of my collaboration shopping tips below. I walked away from the Lilly for Target collaboration with the items shown in addition to other wardrobe pieces, home goods, and beauty products.
Designer Collaboration Tips:
Planning and research has become a necessity with the popularity and increasing interest surrounding designer collaborations. Ensure you know which stores the collection will be released at and which items are online exclusives versus in store only.
In addition get to know the collection pieces ahead of time and pick a few "goal pieces".
If you don't have to go it alone don't there truly is power in numbers. Whether you carpool and arrive EARLY prior to store opening. Or split up and shop at multiple locations and arrive EARLY. Two is always better then one and the more the merrier you get the picture.... This is extremely important when collection pieces are merchandised within various locations in the store.
Leave your cart unattended.
Select the size you think you might need take the X & Y( you can put back the items you do not want to purchase). If your take only X and go back for Y it most likely will be gone.
Check the fitting rooms for castoffs at every Target you go into for the next month. If you are a treasure hunter and have your heart set on an item simply ask the fitting room attendant if they have any pieces from said collection.
Shop Early and often meaning if your have your heart set on specific pieces arrive early on the day of the collection release as items will go quickly. In addition if you are unable to score your dream pieces check back as there may be returns prior to the return cut off. YES you can go to the returns counter and ask if they have any returns form said collection. ALWAYS ensure you know the return polices. Ie. the last day to return collection items in this case 14 days from initial purchase so many items may be "restocked" via returns on May 3rd just saying...
The most important tip remember sometimes you have to channel your inner T- Swift and "Shake It Off ".
I was able to score a ton of pieces from this coveted collection thanks to these tried and true methods.
| Wardrobe Details |
| Dress, Jumpsuit, & Bag LillyForTarget |